Content Provider
Aquila

Sponsored by
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Self-Study CPE
THE INTENTIONAL FIRM - PROVIDING EXCEPTIONAL CLIENT SERVICE
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HOW TO PREPARE A BUSINESS PLAN AND SECURE FINANCING
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Sageworks howcpafirms

HOW CPA FIRMS SHOULD PRICE THEIR SERVICES

This webinar is for management partners, owners, and CEOs of small, medium and large accounting firms 
Cost Free   CPE Credits 1.0 hour   Subject Area Business Management and Organization  Course Level Basic  Instructional Method Group Internet Based  Prerequisites None  Advanced Preparation None  Who should attend? CPA - small firm
CPA - medium firm
CPA - large firm
Other 
Course Description

Pricing professional services is more complex than just using a billing rate time the number of hours spent. The fee you are able to charge is predicated on the demand and type of service you are offering; your competition in the marketplace and the value your clients put on the service.

Aquila

August Aquila is one of the profession’s key thought leaders. He works with professional service firms both large and small, in the US and abroad. As a former partner in a Top100 US accounting firm and a senior executive with American Express Tax & Business Services, Inc., August brings a wealth of hands-on experience to the table. In 2004, 2007, 2009 to 2015 he was selected as one of the “Top 100 Most Influential People in The Accounting Profession” by Accounting Today. In 2003 August was inducted into the Accounting Marketing Association Hall of Fame. He won the 1994 Lawler Award for the best Journal of Accountancy article (“How to Lose Clients without Really Trying”). For twenty-seven years August has advised professional services firms covering succession planning, mergers and acquisitions, compensation plan designs and partnership issues. He has written several books on managing professional services firms as well. Most recently: Engaging Partners in the Firm’s Future, What Successful Managing Partners Do, Performance Is Everything – The Why, What and How of Designing Compensation Plans (AICPA), Client at the Core: Marketing and Managing Today’s Professional Services Firm (John Wiley & Sons) and Compensation as a Strategic Asset: The New Paradigm (AICPA). He is a frequent speaker at legal and accounting conferences.

Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.

Nasba

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Sponsor

Sageworks logo
Sageworks is a financial information company that provides commercial lending, credit risk and portfolio risk solutions to financial institutions and provides financial analysis and valuation applications to accounting firms and private companies. Through these markets, the company has created the largest real-time database of private-company financial information in the United States, analyzed over 9 million loans and aggregated the corresponding loan data.