Technology is commoditizing the accountant's role and clients are demanding that their CPA become a true business partner. The key to staying ahead of the curve is to define your niche, OWN it, and position yourself as a trusted thought leader. In doing so, you will attract clients that inspire you and truly value the work you provide.
Understand how technology is shifting the accountant's role.
Learn how to identify your niche.
Create an efficient, repeatable process for positioning yourself as a thought leader.
Danetha Doe is known as the money mentor for ambitious women. She was named a "next-generation" accountant by QuickBooks, a "business influencer" by Xero, and a top 40 Under 40 accounting professional by CPA Practice Advisor.
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