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30tips thomsonreuters

30 TIPS TO HELP YOU USE SOCIAL MEDIA FOR BUSINESS DEVELOPMENT

Cost Free
CPE Credits 1.0 hour
Subject Area 1.0 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Has a tweet ever convinced you to buy anything?
 
We all (should) know by now that social media is critical for brand awareness, recognition and visibility. But it’s not enough to just have a Facebook page, LinkedIn company page or Twitter handle. You have to actually work the channels. You have to take it a step further and use social messaging to generate leads. How do you use social media to earn more business for your firm?
 
Bringing people into your sales funnel starts with intelligence. Data intelligence.
 
In this dynamic webinar, you’ll see 30 tips that will help you start gathering the right kind of information you need, where to find it, and how to use it. Discover the benefits of the three main social media channels used by accounting firms. Learn how to grow your audience. Identify ways to get your audience’s attention. Find out how to make them take action.
 
Whether you’re hoping to leverage social media as a sole practitioner or are looking for tips to provide your Marketing Coordinator on behalf of yourself and your partners, this webinar will cover it all. And should you have questions, we’ll reserve plenty of time at the end. 

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Becca Fieler is a Marketing Manager within the Tax & Accounting business of Thomson Reuters. Leveraging her 20 years of experience, she provides strategic planning and oversight for digital marketing initiatives, including social media campaigns, inbound lead generation and relationship nurturing. Becca develops comprehensive marketing and demand gen programs to attract and help accountants achieve success. Cross-trained in psychology, Becca incorporates her understanding of human behavior into her projects. She also enjoys writing, graphic design, illustration and exploring new marketing strategies.

Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Presenter

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Thomson Reuters® provides the profession’s most integrated, comprehensive tax and accounting software, research, training, and more. With proven brands like CS Professional Suite®, Onvio®, and Checkpoint®, you get the intelligence, technology, and human expertise you need no matter where you’re doing business. For more information, visit tax.tr.com.