Learn how to incorporate effective content strategies into your firm’s digital marketing strategies that tangibly connect your firm with those who are interested in learning more about your firm and your services. Identify firm marketing goals and objectives. Get tips on incentivizing team members to buy into firm marketing goals. Find out how to strategically manage content resources in order to maximize the exposure of marketing content and minimize time invested in content creation.
Identify how to leverage content to keep clients and prospects up to date on key issues and drive traffic to your website and blog.
Receive tips on generating prospect interest and creating an effective lead management process.
Recognize how to mine additional engagements from existing clients.
Utilize effective content management strategies to maximize the exposure and life of firm content resources.
IndustryNewsletters
Marketing Administrator
churd@industrynewsletters.com
(561) 409-5129
Charissa Hurd is the Marketing Administrator at IndustryNewsletters with 12 years of experience working in the marketing industry. She currently oversees marketing efforts for print, digital, social media and event coordination for IndustryNewsletters and its various divisions, including HomeActions, FaithActions and HealthActions. She also has five years of real-world accounting firm experience in marketing and executive administration roles at a large south Florida accounting firm with 12 partners. She has a strong grasp of online marketing with a focus on meeting the needs of professional service providers and real estate professionals. Charissa brings her passion for helping professionals effectively leverage digital marketing strategies and achieve their goals to her daily work life. In her personal life, she encourages an “adopt don’t shop” approach to animal rescue. Charissa and her rescue dogs, Speedy, Molly, Tank and Riley, encourage others to visit their local animal shelters and organizations like the Big Dog Ranch Rescue in south Florida when they are considering responsible pet ownership.
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