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Self-Study CPE
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DIGITAL MARKETING IN TAX & ACCOUNTING: INSIGHTS BY CHRISTIAN JONES
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Free cpe webinars
Leveraging Content Marketing to Help Your Firm Close More Business

LEVERAGING CONTENT MARKETING TO HELP YOUR FIRM CLOSE MORE BUSINESS

Cost Free
CPE Credits 1.0 hour
Subject Area 1.0 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Learn how to incorporate effective content strategies into your firm’s digital marketing strategies that tangibly connect your firm with those who are interested in learning more about your firm and your services. Identify firm marketing goals and objectives. Get tips on incentivizing team members to buy into firm marketing goals. Find out how to strategically manage content resources in order to maximize the exposure of marketing content and minimize time invested in content creation.

Learning Objectives

  • Identify how to leverage content to keep clients and prospects up to date on key issues and drive traffic to your website and blog.

  • Receive tips on generating prospect interest and creating an effective lead management process.

  • Recognize how to mine additional engagements from existing clients.

  • Utilize effective content management strategies to maximize the exposure and life of firm content resources.

Linkedin

Charissa Hurd

IndustryNewsletters
Marketing Administrator
churd@industrynewsletters.com
(561) 409-5129

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Charissa Hurd is the Marketing Administrator at IndustryNewsletters with 12 years of experience working in the marketing industry. She currently oversees marketing efforts for print, digital, social media and event coordination for IndustryNewsletters and its various divisions, including HomeActions, FaithActions and HealthActions. She also has five years of real-world accounting firm experience in marketing and executive administration roles at a large south Florida accounting firm with 12 partners. She has a strong grasp of online marketing with a focus on meeting the needs of professional service providers and real estate professionals. Charissa brings her passion for helping professionals effectively leverage digital marketing strategies and achieve their goals to her daily work life. In her personal life, she encourages an “adopt don’t shop” approach to animal rescue. Charissa and her rescue dogs, Speedy, Molly, Tank and Riley, encourage others to visit their local animal shelters and organizations like the Big Dog Ranch Rescue in south Florida when they are considering responsible pet ownership.

Additional Materials
Webinar Technical FAQs
Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
Handout Materials
Presentation Slides
Nasba

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

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IndustryNewsletters (IN) provides professionals with digital marketing tools and automated email newsletter campaigns. IndustryNewsletters (IN) understands the growth challenges faced by accounting firms and offers innovative digital marketing solutions to meet those needs. The IN platform builds the professional's database into a pipeline that is consistently nurtured with engaging content and automatically delivers real-time click-through lead alert notifications on key content. IN was founded by Barry J. Friedman, CPA, who managed CPA firms for over 25 years before entering the digital marketing industry. Barry brings his firm management experience and 15 years’ digital marketing experience IN’s virtual team of over 40 employees.