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XERO FOR YOUR ECOMMERCE CLIENTS

Cost Free
Presentation Length 1.0 hour

Recorded DateJune 11, 2015
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaOther
Course LevelBasic
Course Description

Online businesses are popping up all across the country – and the world. Opportunity to grow your client base is truly just a click away, but are you ready? Hear from Scott Scharf, co-founder and CTO of Catching Clouds, as he discusses the value, process and growth of serving eCommerce businesses. As a Xero Partner, Scott will cover why and how his firm uses Xero, plus best-in-class apps that enhance his reach into this thriving vertical.

Learning Objectives

  • Value of adopting a client vertical

  • Ecommerce as a vertical

  • 5 challenges of serving ecommerce clients

  • Best-in-class solutions

  • Client & firm impact of verticalization

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Scott started Catching Clouds because he is passionate about leveraging technology to solve business challenges and remove barriers to success. He focuses on identifying process improvements then the best technical and accounting solutions for our customers. He has been designing new products and solutions for customers for his almost three-decade career in technology and will provide strategic technical advisor services to business owners. Scott started playing with computers when he was only 5 years old, at a time when computer systems filled up entire rooms. He learned to program on the very first Apple systems and helped his entrepreneurial father in the creation of TellStar, the first graphical astronomy program ever available for personal computers. Realizing his passion early, his entire professional career has been dedicated to technology. Scott does not believe in technology for technology’s sake, but rather believes that technology exists to empower people. He likes the combination of complex systems and simple applications used to optimize a process and improve productivity. It’s rewarding to get deeply involved in the process, and he quickly and easily becomes an expert in all systems with which he’s involved. He enjoys figuring out how to use technology to make people’s lives better. More than anything, Scott likes focusing on a culture of change. He enjoys the fast-paced changing tech environment but likes to find ways to help people adapt, streamline, and incorporate the tools available in the world around them on an ongoing basis, as opposed to performing a massive overhaul of their systems every three to five years. Scott has spent many years in the corporate scene but generally finds large companies to be inefficient, slow, and much too bureaucratic. In today’s market, small and medium-size businesses can nimbly compete with the big players. Technology has become more accessible, scalable, and small companies can get more done with a lot less red tape. Scott is an entrepreneur at heart, and this new tech landscape has prompted him to break out of the corporate world and reclaim his passion as a direct consultant. Owning his own business allows Scott plenty of time with his family, including sharing his professional endeavors with his wife, Patti, who actively participates in Catching Clouds as the leader of the accounting side of the business. Scott’s free time is usually spent wrestling with his two amazing kids, hiking with the family dog, reading Sci Fi books, or absorbing the latest tech magazines.

About Our Sponsor

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Xero is beautiful, easy-to-use online accounting software for practices and their clients. The company has over 700,000 subscribers in more than 180 countries. Xero seamlessly integrates with over 500 third-party tools, including solutions for CRM, point-of-sale, time tracking, eCommerce, inventory and more. Xero also provides dedicated resources to its valued Partners, such as free practice software, easy client conversion tools, free 24/7 support, ongoing educational sessions, a dedicated account manager, and marketing assistance to name a few. It’s no wonder Xero has ranked No. 1 by Forbes as the World's Most Innovative Growth Company for two years running. To get started on your Xero journey, please visit xero.com/us/partners.