In this session, you will learn about the challenges and benefits of going vertical. You’ll learn first how to break in and then how to leverage your knowledge across an industry. Drawing on her own experience in moving from Napa Valley wine industry outsider to sought after speaker, Geni Whitehouse will share her journey from “Franzia in a Box” to Reserve Cabernet. You’ll learn about challenges and opportunities and how to become a thought leader. Whether you are already succeeding or thinking about building a new specialty , you won’t want to miss this session.
Benefits of vertical specialization
Leveraging your own skills
Secrets of spreading the word
Results of specializing
Geni divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley and writing, speaking, and tweeting about what some might consider nerdy subjects. A certified Mentor Plus Level 5 Consultant, she is also co-founder of Solve Services, which provides remote bookkeeping services to companies in the wine industry. As a former partner in a CPA firm, two-time software company executive, and former CMO of a tech startup, she has a passion for applying technology to solving business problems. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. She was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural TEDx event in 2011.
Geni is the author of “How to Make a Boring Subject Interesting: 52 ways even a nerd can be heard” which is available on Amazon.com.