Many accountants are re-vamping their marketing activities due to the COVID-19 pandemic. They reach out through digital space and capture the attention of clients and referral sources. Have you taken stock of your digital resources, like websites and LinkedIn profiles, and considered how to adapt them to the new work-from-home environment? As learning moves online, have you considered the emerging services of podcasts and webinars to attract new business?
In this workshop, we will look at traditional, non-traditional, and new-to-you marketing activities so you can determine which ones are most appropriate for your clients and contacts.
Janet Falk is a communications professional with more than 30 years of experience in-house, as a consultant, and with public relations agencies. As Chief Strategist of Falk Communications and Research (www.JanetLFalk.com), she manages pro-active media outreach and has secured placement of executives and events in local, national, and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold calling. CPAs, attorneys, business executives, and consultants rely on her insight, strategy, and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations, and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers, and printers to meet related client needs.