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Build Your Online Marketing Plan for 2022

BUILD YOUR ONLINE MARKETING PLAN FOR 2022

This course is designed for firm principals and/or those who run the marketing efforts for business development and new client acquisition for their business.
Cost Free
Presentation Length 1.5 hours

Recorded DateSeptember 20, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Are you ready to take 2022 by storm? Do you have a clear plan of attack related to your online marketing and lead generation strategy? Have you put together an updated plan based on all the changes in the online marketing space?

In this live session, we'll be unpacking "Your 2022 Online Marketing Plan" and what you need to do to MAXIMIZE your lead flow from online sources in your independent tax or accounting firm going into the new year.

Highlights:

We will uncover the proven methods to maximize your call count from clients looking online for your services.

Since the search engines deem tax and accounting services to be “local services,” you'll learn to ignore the tactics that work in other industries or in national searches to focus instead on the ones that help you dominate your local online market.
 

Learning Objectives:


  • Define your primary target market for your firm and how to specifically reach that market online

  • Identify online marketing trends—the online marketing space is constantly changing

  • Determine how to outline the most important trends and what you need to do to stay ahead of the curve

  • Identify how to increase inbound phone calls and lead flow

  • Recognize how to dominate your local market

  • Determine what marketing tasks to outsource and which ones only you, as the owner, should be handling

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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With a youth ministry background, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.

This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia, and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia, and the UK make more money and grow their companies.

Having founded and sold his first business by the age of 30, Mr. Hagerty (a Mensa member) is a three-time "40 Under 40" honoree by CPA Practice Advisor. He has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).

He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and a gift for writing copy that sells. He is married and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.

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Christian has been working at TaxProMarketer since 2016. In that time he has had a number of roles. His current CEO role carries a wide variety of leadership responsibilities to TaxProMarketer's highly talented team, their clients and their success, and the tax and accounting industry at large. Christian's primary area of expertise is around SEO and website development. 

TaxProMarketer is the tax and accounting industry’s leading digital marketing agency. TaxProMarketer offers cutting edge done-for-you digital marketing services to all stripes of professionals in the tax and accounting industry. They provide a  combination of powerful and time-tested digital marketing strategies. It's Christian's privilege to lead TaxProMarketer's team, and clients and to push the tax and accounting industry forward through teaching and education. 

Christian is married to Christiana. They have three kids together, Hudson, Jane, and Elsa. 
 

About Our Presenter

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15+ year veterans of the tax and accounting industry — with a focus on digital marketing — the TaxProMarketer team has established a reputation for straight-talk and results on behalf of members and subscription-level clients.  Collectively, the TaxProMarketer team have become widely-followed voices and the foremost marketing agency to the tax and accounting industry.

TaxProMarketer was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry. Currently, TaxProMarketer staff serve clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing these tools. Their tools include: a relational email marketing program, social media feed program, local listings management and optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is an Infusionsoft Certified Partner, a Digital Marketer Certified Agency, and a Yelp Ads Certified Partner.