It feels like the ground is shaking beneath us. All businesses and their owners are asking “what’s next?”, “what’s happening?”, and “what is my value now?” It’s time to step back and take a long hard look at your firm and ask some tough questions about what you’ve been doing, what you’re being forced to decide now, and what you want to become in the future? To do this, we’ll dive into a firm’s business model, figure out what makes us valuable, and then make some decisions to evolve into what we are meant to be. 

Learning Objectives: 

• Outline the value of making choices in your firm that affect your future


• Evaluate the business model you are operating under and see if it matches your own personal goals


• Give examples of a Market Leader assessment online to determine where you stand as a Market Laggard or Market Leader