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11reasons myfirsmsapp


Suitable for CPA’s and EA’s with over 150 clients who are firm owners, practice managers or responsible for marketing or IT. (Note: This webinar was previously titled: 7 Reasons to Launch Your Own Custom App)
Cost Free
Presentation Length 1.0 hour

Recorded DateFebruary 7, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaOther
Course LevelBasic
Course Description

The profession is changing, the market is shifting, clients’ needs are evolving and technology is moving at breakneck speed – especially here in the US. In this exclusive webinar you can discover some practical ways in which thousands of CPAs & bookkeepers have benefited from launching their very own custom App. Leading international author & presenter David Oliver will reveal the 11 most common reasons to launch a custom app for your CPA firm – and reveal what you can expect if you do.

Plus, you’ll also discover one killer email-busting tool that will give you hours back! We are drowning in emails, so how do you communicate to clients efficiently? During this webinar David reveals a new tool all CPAs can use to reach out; one to one, or one to all, to customers or potential customers with amazing response rates and no data management headaches whatsoever. This tool was recently described by the ICPA as ‘a game-changer for all CPA firms’.

Learning Objectives

  • Why CPA firms of all sizes are launching a custom App to their clients.

  • What has this done for their firm and their clients.

  • How easy is it to launch an App? Will an App deliver an ROI and help win clients.

  • Can an App help future-proof your firm.

  • Clients and prospects – can it bring you closer to them with ease.

  • What are the costs involved? Is your company name still available on the App and Android store.

Not logged

David Oliver MCIM
VP International Marketing & Communications
(347) 748-9098


David Oliver MCIM. Founding director Insight Marketing International, author of 14 books including Sunday times Titles in 29 languages; David has spoken to over 300,000 delegates. He has been described by some, as a ‘prophetic voice’ into the accounting & legal world. Seeing the future for the profession (often well ahead of others) David and the team have consistently revealed future threats and opportunities, and then through seminars, webinars and written content; empowered and inspired the early adopters to embrace that change, and encouraged and equipped the late adopters to catch up. Making Business Life better for thousands of accounting firms, their clients and their staff. As well as running his own successful businesses in marketing for professionals and software applications; for over 3 decades David has been in demand internationally as keynote speaker and thought leader for accountants, book-keepers and finance professionals. Working with Top 100 firms and countless regional and owner managed local firms; David’s passion is to unlock the future for accounting firms. His practical motivating and inspiring style empowers accountants to understand and then use the latest technology; ensuring those firms build irreplaceable, value added long-term relationships with their staff, customers and prospective customers. Making business growth and client retention affordable achievable and even enjoyable Delegates say of David ‘Listen to Him and your firm will never be the same again, put his ideas in to practice and watch your firm flourish’ Recent Keynote and thought leading presentations include; ACCA ICAEW ICPA BCMS 2020 AVN Accountex, Peak performance, Menzies, McIntyre Hudson, Haines Watts, Carpenter Box, HSC, Microsoft, HBOS, Lloyds Bank

About Our Presenter

MFA is a fast-growing fintech company that has developed a flexible, powerful and feature-rich mobile platform App that can be branded and tailored for firms of accountants and other finance professionals around the world. Founded in the UK in 2013 by CEO Joel Oliver, MFA has rapidly carved out a significant presence in the global App marketplace. Already, they have created Apps for almost 1000 professional firms across the world. It is the only App in the world for professional firms that is fully compliant, approved and endorsed by many of the major accountancy bodies. The MFA App’s success is largely because it benefits professional firms on many levels. In a rapidly evolving business world, it provides firms with a sophisticated, customised and fully branded tool that gives firms an essential mobile presence on clients’ Smartphones and tablets; it is also a highly effective marketing tool, helping firms to quickly and easily impress potential clients.