Content Provider
Handout Materials
Presentation Slides
Additional Materials
Webinar Technical FAQs
Free cpe webinars
Branding Your Firm for the Digital World


Cost Free
Presentation Length 1.0 hour

Recorded DateMay 21, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

The evolving internet presents a double-edged sword for CPA firms trying to create and maintain a strong brand. An oversaturated world of .com domains makes it difficult to find a simple, memorable domain but rising use and availability of new top-level domains (TLDs) has opened a new lane for progressive firms ready to stand out from the competition.

One of these new TLDs, the .cpa domain, is exclusive to licensed CPAs and CPA firms and presents a unique opportunity to mitigate firm risks and impart trust and security to clients while also offering multiple branding advantages. 

Join our discussion to learn the latest internet trends and challenges specific to the accounting industry and how to successfully set your brand apart. 

Learning Objectives: 

  • Recall the current internet landscape and its impact on CPA firms

  • Identify the emerging trends in internet domain usage, particularly the availability and advantages of new top-level domains (TLDs) for progressive CPA firms

  • Recall practical insights and strategies for successfully differentiating your CPA firm's brand in a competitive online environment

  • Identify the unique benefits and exclusive features of the .cpa domain and how it can help mitigate risks, build trust, and enhance brand recognition in the accounting industry

Not logged

Chris Cromer
Director, Operations
(212) 596-6230


Chris is a technology expert focused on the domain industry and internet security and helped launch .cpa domains.  He has worked at various Silicon Valley technology companies in various IT roles and has been with for over 20 years. 


Belita Blasingame

Ledgers & Legends, CPA
Principal Owner  

(404) 941-0021

Ledgerslegends logo

Belita is an MBA with 15+ years of experience in the private and public sectors. She has previously worked for multiple Fortune 500 departments, managing, and implementing industry best practices and strategies. She has also helped establish a multi-million-dollar entity in the U.S. before breaking off to begin her venture. Now, she's here to help you.

About Our Presenter

Cpacomlogo was formed by the American Institute of CPAs. AICPA leadership knew the unprecedented pace of technological change required firms to adapt quickly and overcome the challenges of the partnership model to meet that goal. It charged management with creating a business model, value proposition and infrastructure to help firms identify emerging trends and technologies and provide education, training and resources that would accelerate adoption. serves as a catalyst in the development of virtual CFO/controller services by firms and is now shifting its focus to similar innovations in tax and audit practices, with an emphasis on automation, artificial intelligence and the adoption of blockchain technology.