I get it, you’re busy. You’ve got partners, colleagues, clients and prospects all vying for your time. But you also have a marketing team that is asking you to write a 700-word article on the latest tax reform update, business management trend or just something new and interesting for an upcoming segment newsletter. Sure, you know how important content is to your firm’s marketing initiative, but you also know that writing articles is secondary when it comes to serving clients and billing time. But what if you could create killer content without forfeiting the billable hour?
During this hour-long session, you will discover how to share your insight and expertise with current and prospective clients, media outlets, and others – all without having to choose between your clients and your marketing strategy. Instead, this session will show you how you can do more with less while generating greater results.
As a content development specialist and practice growth manager at Rea & Associates, Abbey is responsible for the development of content to support of the firm’s marketing and public relations efforts. In addition to working with firm’s professional staff on the production of written content, she helps produce the firm's award-winning podcast, unsuitable on Rea Radio. She's also responsible for the firm's, video and graphic design initiatives. Prior to Rea, Abbey graduated with a bachelor’s degree in mass communication from Tiffin University. She went on to earn her master’s degree in public relations from Kent State University.
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