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Self-Study CPE
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HOW TO CALCULATE YOUR FIXED PRICE FOR BOOKKEEPING SERVICES
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Free cpe webinars
The Power of Focus: Secrets of a Successful Niche Practice

THE POWER OF FOCUS: SECRETS OF A SUCCESSFUL NICHE PRACTICE

Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

In this exciting, FREE live webinar hosted by BQE Software and presented by Geni Whitehouse, you'll learn about the challenges and benefits of focusing on a particular market, industry, or type of business, as well as how to break in and then leverage your knowledge across an industry. Drawing on her own experience moving from Napa Valley wine industry outsider to sought after speaker, Geni will share her journey from “Franzia in a Box” to Reserve Cabernet, and share with you the challenges and opportunities of working within an industry and how to spread the word. Whether you are already succeeding or thinking about building a new specialty, you definitely won’t want to miss this session!

Register now to attend the live webinar event. If for any reason you miss the event, we got you covered! All registrants will receive the playback of this session within 1 week from the live date so you can view it at the most convenient time.

Learning Objectives:


  • Understand the internal and external benefits of specializing

  • Learn how to leverage your current skills in new ways

  • Learn how to market your services

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Geni Whitehouse, CPA.CITP divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley, working with MentorPlus.com to move the profession forward, and writing, speaking, and tweeting at EvenANerd.com. Her mission in life is to make boring subjects interesting and she is seldom at a loss for topics.

She is a regular keynote presenter at CPA and Technology conferences around the country and has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. She was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural event.

She is a co-founder of Solve Services, a remote bookkeeping business for the wine industry and is the author of “How to Make a Boring Subject Interesting: 52 ways even a nerd can be heard” which is available on Amazon.com.

Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Sponsor

Core bqe
BQE Software makes innovative practice management software for professional services firms. Its products—including BQE Core, BQE BillQuick, BQE ArchiOffice and BQE EngineerOffice centralize and streamline the way firms enter and use information for time tracking, billing, project management and accounting. This gives them the speed, flexibility, and insight necessary to rapidly make informed decisions, increase productivity, and grow profits. The product development of BQE’s solutions is guided by industry experts, including an engineer, an architect, and an accountant who was twice named one of the most influential people in the field by Accounting Today. BQE has won numerous awards from trusted sources including CPA Practice Advisor, K2, the Sleeter Group, and more. With more than 400,000 users worldwide, BQE Software is trusted by leading architects, engineers, accountants, attorneys, IT specialists, and business consultants.