Many high-growth B2B SaaS businesses rely on QuickBooks to manage their financial operations, however as they scale, spreadsheets and manual processes are often used to compensate for what may be lacking in QuickBooks functionality. This can be challenging when trying to accurately manage billing and collections as well as when sharing data across departments.
Additionally, as B2B SaaS businesses look toward funding, subscription metrics and analytics such as MRR or ARR, churn and retention analysis and customer lifetime value (CLV), are required. These metrics aren’t calculated in QuickBooks, and are difficult to accurately reconcile between a GL and a CRM.
Join SaaSOptics as we discuss best practices around billing and collections, cross-departmental communications, as well as tracking and measuring key SaaS metrics needed for reporting. The webinar will walk through the SaasOptics software solution.
Will joined the SaaSOptics team in 2016 and currently manages the Account Executive team. He has extensive product knowledge and has met with thousands of SaaS finance executives discussing best practices for financial operations and subscription management. He lives in Atlanta with his wife and 2 children, and enjoys anything on 2 wheels, from mountain biking to extreme off-road dirt biking.
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