Your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content—the best communicators are executing concrete paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns and paid video—each comes with its version of parameters for reaching niche audiences and expanding brand reach. Which channels are the best to use? How do you measure success? What does an adequate paid media budget look like? If you haven’t established a paid social media strategy, this is your next move.
In this webinar, we will explore aspects of paid social media campaigns to put you on the right track for launching your first set (or subsequent sets) of campaigns. This session will focus on Facebook, Twitter, LinkedIn, and Instagram: What we know about the channels, tips for planning content, and sample spreadsheets for tracking budget and results.
Melissa Harrison is CEO of Allee Creative, a content marketing agency in Minnesota. She works with brands on a global scale, moving them into the conversational space. Her sweet spot is working with B2B companies, non-profits, associations, and higher education in the middle market.
Melissa provides full-scope marketing services to clients who don’t have all the resources to do the same in-house. She has two decades of experience in marketing and digital strategy, content management, writing, design, and business development.
Melissa has been named a Top 100 Content Marketer (Express Writers and Content Marketing Institute), a Top Young Entrepreneur (Minnesota Business Magazine), and a Mover & Shaker (Star Tribune). She is a 5-time recipient of the Hermes Creative Award and an international speaker on content marketing, business strategy, nonprofit management, and entrepreneurship. She was named one of 100 women to watch in the U.S. as part of The Inspirational Woman Project and is a graduate of the Small Business Administration’s Emerging Leaders program.
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