Content Provider
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Self-Study CPE
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Free cpe webinars
Communication on Point: Strategies for Paid Social Media Campaigns


Available Date(s)
Wednesday, July 15, 2020: 10:00AM EDT

Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content—the best communicators are executing solid paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns and paid video—each comes with its own version of parameters for reaching niche audiences and expanding brand reach. Which channels are the best to use? How do you measure success? What does an adequate paid media budget look like? If you haven’t established a paid social media strategy, this is your next move.
In this webinar, we will explore aspects of paid social media campaigns to put you on the right track for launching your first set (or subsequent sets) of campaigns.

This session is for anyone who needs to know:

  • Which social media channels appeal to which audiences: What we know about usage, demographics and best times to post

  • How to set goals for paid media campaigns

  • How to organize your content and plan ahead

  • How to track and analyze metrics

  • What do we need to know for the future? How has COVID-19 impacted paid strategies and how can we move forward as we navigate changes in our business?

This session will focus on Facebook, Twitter, LinkedIn, and Instagram: What we know about the channels, tips for planning content, and sample spreadsheets for tracking budget and results.

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Melissa Harrison

Allee Creative LLC
Chief Executive Officer and Founder

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Melissa Harrison, CEO and founder of Allee Creative, is a seasoned marketing professional with 16 years of experience in marketing strategy, branding and business development. Melissa has been named a “Top Young Entrepreneurs” by Minnesota Business Magazine, a “Top Content Marketer” by both the Content Marketing Institute and Express Writers, and “Mover and Shaker” by the Minneapolis-St. Paul Star Tribune.

Melissa is also a four-time recipient of the Hermes Creative Award. In 2015 she was named one of 100 women to watch in the U.S. as part of The Inspirational Women Project, highlighted in a book of the same title. She is a Small Business Administration Emerging Leader and was recently inducted into her high school alumni hall of fame for her contribution to the marketing and communications industry.

Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.
Handout Materials
Presentation Slides

NASBA Approved (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

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Allee Creative is a marketing and branding services company that provides successful planning and implementation in areas of marketing strategy, content, branding, and online communication. The company has been in business since 2006. We work with clients in order to produce results that impact the bottom line.