Your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content—the best communicators are executing solid paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns and paid video—each comes with its own version of parameters for reaching niche audiences and expanding brand reach. Which channels are the best to use? How do you measure success? What does an adequate paid media budget look like? If you haven’t established a paid social media strategy, this is your next move.
In this webinar, we will explore aspects of paid social media campaigns to put you on the right track for launching your first set (or subsequent sets) of campaigns.
This session is for anyone who needs to know:
Melissa Harrison, CEO and founder of Allee Creative, is a seasoned marketing professional with 16 years of experience in marketing strategy, branding and business development. Melissa has been named a “Top Young Entrepreneurs” by Minnesota Business Magazine, a “Top Content Marketer” by both the Content Marketing Institute and Express Writers, and “Mover and Shaker” by the Minneapolis-St. Paul Star Tribune.
Melissa is also a four-time recipient of the Hermes Creative Award. In 2015 she was named one of 100 women to watch in the U.S. as part of The Inspirational Women Project, highlighted in a book of the same title. She is a Small Business Administration Emerging Leader and was recently inducted into her high school alumni hall of fame for her contribution to the marketing and communications industry.
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