Content Provider
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Free cpe webinars
Communication on Point: Strategies for Paid Social Media Campaigns


Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content—the best communicators are executing concrete paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns and paid video—each comes with its version of parameters for reaching niche audiences and expanding brand reach. Which channels are the best to use? How do you measure success? What does an adequate paid media budget look like? If you haven’t established a paid social media strategy, this is your next move.

In this webinar, we will explore aspects of paid social media campaigns to put you on the right track for launching your first set (or subsequent sets) of campaigns. This session will focus on Facebook, Twitter, LinkedIn, and Instagram: What we know about the channels, tips for planning content, and sample spreadsheets for tracking budget and results.

Learning Objectives:

  • Identify which social media channels appeal to which audiences: What we know about usage, demographics, and best times to post

  • Determine how to set goals for paid media campaigns

  • Determine how to organize your content and plan ahead

  • Determine how to track and analyze metrics

  • Identify what we need to know about the future: how COVID-19 has impacted paid strategies and how can we move forward as we navigate our business changes

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Melissa Harrison

Allee Creative LLC
Chief Executive Officer and Founder

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Melissa Harrison is CEO of Allee Creative, a content marketing agency in Minnesota. She works with brands on a global scale, moving them into the conversational space. Her sweet spot is working with B2B companies, non-profits, associations, and higher education in the middle market.

Melissa provides full-scope marketing services to clients who don’t have all the resources to do the same in-house. She has two decades of experience in marketing and digital strategy, content management, writing, design, and business development.

Melissa has been named a Top 100 Content Marketer (Express Writers and Content Marketing Institute), a Top Young Entrepreneur (Minnesota Business Magazine), and a Mover & Shaker (Star Tribune). She is a 5-time recipient of the Hermes Creative Award and an international speaker on content marketing, business strategy, nonprofit management, and entrepreneurship. She was named one of 100 women to watch in the U.S. as part of The Inspirational Woman Project and is a graduate of the Small Business Administration’s Emerging Leaders program.

Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
Handout Materials
Presentation Slides

NASBA Approved (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

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Allee Creative is a marketing and branding services company that provides successful planning and implementation in areas of marketing strategy, content, branding, and online communication. The company has been in business since 2006. We work with clients in order to produce results that impact the bottom line.