Many brands are using social media as part of the marketing mix but to what extent? Do you feel consistent in your messaging and timing? Are you confident that what you are doing is working to engage others with your company? How has COVID-19 affected the landscape?
This 60-minute webinar will provide attendees with a quick overview of the top social media channels and examples of content that works. Attendees will leave with:
Melissa Harrison is CEO of Allee Creative, a content marketing agency in Minnesota. She works with brands on a global scale, moving them into the conversational space. Her sweet spot is working with B2B companies, nonprofits, associations and higher education in the middle market.
Melissa provides full-scope marketing services to clients who don’t have all the resources to do the same in house. She has two decades of experience in marketing and digital strategy, content management, writing, design and business development.
Melissa has been named a Top 100 Content Marketer (Express Writers and Content Marketing Institute), a Top Young Entrepreneur (Minnesota Business Magazine) and a Mover & Shaker (Star Tribune). She is a 5-time recipient of the Hermes Creative Award and an international speaker on content marketing, business strategy, nonprofit management and entrepreneurship. She was named one of 100 women to watch in the U.S. as part of The Inspirational Woman Project and is a graduate of the Small Business Administration’s Emerging Leaders program.
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