A lot of firms large or small are figuring out that both the company brand and their employees' personal brands can drive revenue if done right. In this webinar we will discuss what you should be doing to build your personal brand via multicast marketing, social media, and overall presence. We'll go over target audiences and whether you should cater your brand to the audience you want to attract or to build your brand to attract the right audience and what the right mix is. You'll learn how these brand changes can influence the market and buyer decisions.
Kacee Johnson, founder of Blue Ocean Principles, is a regular speaker and commentator at Technology, Business, Accounting, and Legal conferences nationwide; Focusing on business development, marketing, sales and Cloud technologies. Awarded the CPA Practice Advisor Magazines “Top 40 Under 40” Award in 2012, 2013 and 2015, she is recognized as one of the young professionals leading businesses into the future.
Misty Megia (@MistyMegia) is a business strategist extraordinaire. With over 20 years experience in market strategy, project management, public speaking, corporate branding and channel marketing, Misty has driven success for multiple companies across a variety of industries from hardware manufacturing, software developers, green energy, education and more. Misty’s powerful methods in helping businesses to create new revenue streams, develop their brand, streamline operations and bring a fresh eye to a company have positioned her as a leader in her field. Most recently, she worked with established thought leader Doug Sleeter, as Executive Director for The Sleeter Group where she managed the day-to-day operations of the company and established strong partnerships in the community to build on the trusted brand. After three short years working with the accounting industry, Misty was honored as one of the Most Powerful Women in Accounting by CPA Practice Advisor.
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