A lot of firms large or small are figuring out that both the company brand and their employees' personal brands can drive revenue if done right. In this webinar we will discuss what you should be doing to build your personal brand via multicast marketing, social media, and overall presence. We'll go over target audiences and whether you should cater your brand to the audience you want to attract or to build your brand to attract the right audience and what the right mix is. You'll learn how these brand changes can influence the market and buyer decisions.
With 10 years of hyper-focused experience in accounting technology, Kacee Johnson has forged the way for numerous cloud providers in global market penetration. She is a strategic consultant and speaker on topics including business development, marketing, sales and cloud solutions at Accounting, Business, Legal and Technology conferences globally.
As the Founder of Blue Ocean Principles, a company that assists vendors in strategic market penetration to the accounting profession, Kacee works with both enterprise and start-up tech companies to help them better understand the accounting space, create pragmatic strategies for growth initiatives, and foster community engagement.
In 2018 Kacee joined the CPA.com team (an AICPA corporation) as Strategic Advisor to the Executive team where she works collaboratively with the vendor and thought-leader community. She also helps to develop thought leadership content for mass distribution, and organizes key high-level events for C-suite leaders.
Kacee has been awarded the CPA Practice Advisor Magazines Top 40 Under 40 award since 2012 with designation under the Top 20 Under 40 Superstar Professionals in 2016 and 2017. She has been a member of the distinguished Top 25 Thought Leaders Symposium group since 2017, and is listed among the Most Powerful Women in Accounting.
Kacee is a member of the Information Technology Alliance (ITA) and the American Marketing Association (AMA). She lives in sunny Southern California with her husband and daughter, where she is active in cleaning up the beaches, mentoring young professionals, and advocating for women in business and technology leadership roles.
Misty Megia (@MistyMegia) is a business strategist extraordinaire. With over 20 years experience in market strategy, project management, public speaking, corporate branding and channel marketing, Misty has driven success for multiple companies across a variety of industries from hardware manufacturing, software developers, green energy, education and more. Misty’s powerful methods in helping businesses to create new revenue streams, develop their brand, streamline operations and bring a fresh eye to a company have positioned her as a leader in her field. Most recently, she worked with established thought leader Doug Sleeter, as Executive Director for The Sleeter Group where she managed the day-to-day operations of the company and established strong partnerships in the community to build on the trusted brand. After three short years working with the accounting industry, Misty was honored as one of the Most Powerful Women in Accounting by CPA Practice Advisor.
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