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Self-Study CPE
SHIFTING YOUR MINDSET: HOW TO GROW AND SCALE A MODERN ACCOUNTING FIRM
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ASSESSING THE RISK OF YOUR ORGANIZATION: MANAGING RISK & BASIC POLICIES
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ASSESSING THE RISK OF YOUR ORGANIZATION: NON-INSURANCE RISK MANAGEMENT ISSUES
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TAKING AUTOMATED SERVICES PAST THAT FIRST CLIENT
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INCREASE EFFICIENCIES WITH BILL's ACCOUNTS PAYABLE TECHNOLOGY
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Free cpe webinars
The Pricing Problem: How Hourly Billing Kills Your Profits & What To Do About It

THE PRICING PROBLEM: HOW HOURLY BILLING KILLS YOUR PROFITS & WHAT TO DO ABOUT IT

This session is for small to mid sized CPA firms. The content is NOT suitable for non-owners/managers, firms without business clients, or anyone in non-CPA firms. Please ONLY register if you are an Owner in a CPA firm with business clients.
Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Are you struggling with understanding what “value” really means for your firm or how to set pricing? Are you defaulting to an hourly model despite knowing that it doesn’t reward you appropriately? In this can’t-miss webinar, Tyler S. Clark, co-founder of Dream Firms, shows you a more profitable way to price your services, why the hourly billing model is failing the entrepreneurial accountants of today, and how to effectively understand the value you bring to your clients in a concrete way.

If you recognize the importance of delivering a high-quality work product for your accounting firm without the need to tie your value back to how many seconds you worked, then you need to attend this can’t-miss webinar that will unlock the power of profitable pricing techniques for your firm.

Learning Objectives:


  • Identify the challenges of the hourly billing model and its impact on profitability

  • Recognize the importance of perceived value in setting premium prices for accounting services

  • Determine the drawbacks of traditional pricing models and their effect on firm profitability

  • Define the four key principles of effective pricing strategies

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Tyler S. Clark is the Co-Founder of Dream Firms, leader of the Proactive Accountants Community, a keynote speaker, and the host of Dream Firms Spotlight on youtube. After having successfully built an accounting firm from scratch, adding six figures of new growth each year with cutting edge digital marketing and ethical sales techniques before a successful exit, he is now recognized as the go-to expert for top tier strategic guidance and actionable advice for accounting professionals who are dedicated to building their dream firms. His sales and marketing webinars here on CPA Academy have earned 5-star reviews such as: "this was by far the best webinar of the year" and '...the best speaker I've listened to in a webinar'. A featured speaker and writer on platforms such as the Grow Your Firm Podcast, TaxDome, The Premier Accounting Firm, and many others, Tyler's uplifting message backed by his clients’ stellar results will have you moving towards your Dream Firm faster than you thought possible. Learn more at www.dreamfirms.com and attend one of his top-rated webinars today!

Additional Materials
Webinar Technical FAQs
Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Presenter

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Dream Firms is the digital marketing & sales coaching solution for entrepreneurial accountants. 

We have one mission: Helping entrepreneurial accountants create generational wealth and impact by making their dream firms a reality.

How do we do this? By giving YOU the power to grow your firm by transforming the way you acquire your dream clients.  

Join us on one of our top-rated webinars today!