This session will be dedicated to the possibility that pricing should be developed in a business as a core competency. Creating a pricing strategy is hard work and not for everyone. It requires us to think differently than we have in the past. We must expand our view of pricing from something that is done tactically to land a customer to a broader more strategic concept. This session will help you open a dialogue on pricing strategy.
Part 2 of this webinar will discuss Sage Value - Move your firm from the hourly rate to a value model. Sage Value will help you create the blue print needed to get started. We'll show you how.
How pricing can be a strategy.
Why pricing is so important.
What are the seven T's in developing choices?
What behavioral economics is teaching us about pricing
Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy for Sage Business Solutions in North America. He facilitates the Sage Leadership Academy, Sage Consulting Academy and is the liaison to the Sage Leadership Academy Alumni Association.
Prior to joining Sage Software, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation companies. Before that, he co-founded Third Wave Business Systems, a Microsoft Business Solutions Partner, in 1996, which grew to 20 team members and 5 million in revenue. At Third Wave, Ed developed the implementation methodology and managed the front and back office consulting teams.
Ed is senior fellow at the VeraSage Institute, a think tank dedicated to the elimination of the billable hour in all professional organizations. He is a frequent contributor to industry publications and has spoken at many conferences worldwide. He is the co-host of VoiceAmerica’s radio show The Soul of Enterprise: Business in the Knowledge Economy which spawned the book The Soul of Enterprise: Dialogues on Business in the Knowledge Economy both with Ron Baker.