If you’re reading this, then you’re probably not embracing your software vendor’s partner program and are missing out on all the free help and resources available at your fingertips. That’s a problem and an opportunity at the same time. During your time with Will Lopez, Head of Gusto's Accountant Community, he will break down how to leverage your software vendor's partner program and how to pick the best one. Let’s think differently about partnering with a software vendor and changing our go-to-market strategy in supporting the firm and clients—maximizing practice growth, resources, and revenues.
As the head of Gusto’s accountant community, Will advocates for, and helps identify more opportunities for accountants, bookkeepers, and other advisors to better support small businesses. He is inspired to build a community that can be a voice for small business owners and their transformational advisors to can create more value together. Through a deeper partnership with Gusto, a new era will begin where accountants at every level will be valued for all the hard work they provide to the clients who trust them most with all things people.