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Kristin Scroggin

GenWhyCommunications
Owner and Lead Trainer
kristin@genwhycommunications.com

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Kristin Scroggin has her Masters in Communication Studies, Bachelors in Communication Arts and was a Communications Lecturer at the University of Alabama in Huntsville for 11 years. Her passion is generational diversity and for the past five years she has spoken at conferences and organizations across the United States ranging from Fortune 500 companies to small non-profits. Obsessed with travel and desperate to see the world, she and her husband try to keep their heads above water while parenting their four children and any foster children who come their way.

About Us: Kristin Scroggin, the Managing Partner and Lead Trainer at genWHY Communication Strategies, realized she had a big problem three years into her teaching career at the University of Alabama in Huntsville. Her plan of making all her Millennial students "love her" (so they would work harder in her classes) was backfiring. Instead of working harder, they thought she was more likely to "hook them up" with a good grade. It was time to find a new pedagogical (teaching) style that would work for a new generation of students. That's when she began actively studying the Millennial Generation.

For the next eleven years, Kristin surveyed and interviewed students who came through her Communication classes. Students ranged from children of NASA rocket scientist to military "brats" who spent years living across the United States.  Data was collected on everything from future family plans, to ideal work hours, and measured across the decade. This information was collated and put into a humorous and informative presentation that meets the needs of almost every industry.

Archived Webinars Offered

SOCIAL MEDIA AND ELECTRONIC COMMUNICATION IN THE WORKPLACE

Date RecordedMay 31, 2019  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm, CPA - large firm, Other, Small Business Owner    

HAVING DIFFICULT CONVERSATIONS

Date RecordedMay 20, 2019  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm, CPA - large firm, Other, Small Business Owner