You hate write-downs and write-offs. You hate eating time. Your customers hate surprise invoices. The only up-side to billing by the hour is it’s simple (not necessarily easy), it feels safe (it’s not), and it’s familiar. The alternative is value pricing. This introduction will give you a great understanding of what value pricing is, it will give you clear steps to begin implementing value pricing, and it will give you resources to continue your journey toward running a firm without timesheets.
Caleb Newquist is Editor-at-Large at Gusto. In 2009, he became the founding editor of Going Concern, the one-of-a-kind voice on the accounting profession, serving in the role for nine years. Before Going Concern, Caleb worked as a CPA for nearly six years in New York and Denver. He lives in Denver with his wife, daughter, and two cats. You can follow him on Twitter at @cnewquist.
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