In the accounting profession, you and your teams are likely balancing two important things: developing new client business and creating a best-in-class delivery experience. One can’t live without the other. If you were to spend a day in the life of an accounting professional focused on developing new client business, you’ll likely find a common theme. They invest their time in the right prospects, clients, and business development activities. They have a process and plan.
How do you determine which prospects, clients, and business development activities to invest in? What will move your book of business, or practice forward most quickly? Having the right plan will get you there.
Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Amy’s book, The Modern Seller, is an Amazon best seller and was also named a 2018 top sales book by Top Sales World. In addition, Amy is recognized by Top Sales World as one of the top 50 sales bloggers in the world. Learn more and download a free chapter of The Modern Seller at www.amyfranko.com.
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