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Self-Study CPE
MASTERING TAX REPRESENTATION: INSIGHTS AND OPPORTUNITIES FROM INDUSTRY EXPERTS
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MASTERING TAX REPRESENTATION: THE CHANGING LANDSCAPE
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DIGITAL MARKETING IN TAX & ACCOUNTING: INSIGHTS BY CHRISTIAN JONES
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Free cpe webinars
Public Accountants: Attract the Right Clients With Smart Marketing Techniques

PUBLIC ACCOUNTANTS: ATTRACT THE RIGHT CLIENTS WITH SMART MARKETING TECHNIQUES

This webinar was previously titled: ATTRACT IDEAL CLIENTS WITHOUT WASTING TIME: SMART MARKETING FOR ACCOUNTANTS
Available Date(s)
Friday, June 21, 2024: 11:00AM EDT

Cost Free
CPE Credits 1.5 hours
Subject Area 1.5 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

The online marketing landscape has drastically shifted in the past year for professional service firms.

So, how do you cut through the clutter to a) identify the highest-leverage activities your firm should be doing online, and b) (more importantly) how do you break through the noise and reach your best prospects?

This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven best practices for dominating your local online market now, in 2024, and beyond.

Learning Objectives:


  • Determine how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during the busy season—and did it in a way that their competition couldn’t match

  • Identify "Serp Stacking”: How to dominate the search engines using maps, local listings, and other “hidden” sources and create multiple links to your firm’s content on the first page of relevant Google results

  • Determine how to finally get your social media marketing put on autopilot so scores of targeted prospects for your services can find you and hire your firm

  • Identify how to get past the jargon and overwhelm of the internet marketing landscape in 2024 to zero in on the critical components of an online marketing machine

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Christian has been working at TaxProMarketer since 2016. In that time he has had a number of roles. His current CEO role carries a wide variety of leadership responsibilities to TaxProMarketer's highly talented team, their clients and their success, and the tax and accounting industry at large. Christian's primary area of expertise is around SEO and website development. 

TaxProMarketer is the tax and accounting industry’s leading digital marketing agency. TaxProMarketer offers cutting edge done-for-you digital marketing services to all stripes of professionals in the tax and accounting industry. They provide a combination of powerful and time-tested digital marketing strategies. It's Christian's privilege to lead TaxProMarketer's team, and clients and to push the tax and accounting industry forward through teaching and education. 

Christian is married to Christiana. They have three kids together, Hudson, Jane, and Elsa. 

 

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Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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Nasba

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

Taxpromarketerlogo2022

TaxProMarketer has been serving the tax and accounting industry (focusing on digital marketing) since 2007 and has established a reputation for straight talk and getting results on behalf of independent tax and accounting firms across the United States.

Our mission as a company is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our clients and getting them results so that they can expand their firms, serve their clients well, and reach their business goals.

TaxProMarketer is an Inc 5000 recipient, a Keap Certified Partner, a Digital Marketer Certified Agency, and a Google Premier Partner.